Account management is the practice of providing customers with service, support and improvement opportunities to increase their consumption of a product or service and maximize retention, cross-sell and upsell opportunities within the customer base.
Importance of account management in sales
Account management allows you to meet client expectations and build lasting relationships based on trust and value addition. This can help you keep highly profitable customers for the long term. If you can dedicate time and effort to understanding the specific needs of larger accounts, they will often stay with you.
Key Pointers : Moustapha Ahmed Aref
Prepared by : Sibin Sudhakaran